WhiteAway Christmas Videos
For one of Denmark's largest appliance webshops, we made small films about Christmas recipes, napkin folding and gift wrapping that created interest and demand on social media.
WhiteAway collected some delicious recipes on Christmas cookies and glögg (danish mulled wine), guides to simple and nice gift wrapping, and a guide to beautiful tablecloths for the Christmas table.
Social Media Video
WhiteAway wanted short "how to" videos, which explained the recipe and the method.
In addition, they wanted delicious shots of the cakes, the gifts, and the beautiful napkins.
We made social media-friendly videos that suited Facebook, Instagram and YouTube. The videos consist of clear and explanatory clips that make it easy to follow the recipes, combined with great shots of the end product.
The four videos were all well received on social media, with about 175,000 views overall.